Vanilla is a product of Lussumo:
Documentation and Support.
Quite a bitter lot, that, and ready to spread the bitterness.
No one wants those jobs because everyone makes them out to be jobs for people who were failures, and all it really is is honest labor.
Remember those assholes I mentioned up above? That's why you have to be one yourself if you're chasing goals. If you don't other assholes will stop you dead.
Secondly, that whole bitter (and I'm sure very experience-based) diatribe seemed to stem from the idea of the goal beaing "becoming a rock star". That's not the goal here, and never was.
Firstly, "give up your dreams and be an asshole or consign yourself to a life of misery" ...