Vanilla is a product of Lussumo:
Documentation and Support.
Sure enough, a cursory Google search on the reviewers' user names backed up our suspicions. One of the reviewers was a user interface artist at Telltale; another was a cinematic artist.
So a cursory playthrough of Modern Warfare 3 done at the same time as, say, [the shittiest game ever] will make MW3 look like a fucking Shakespeare production scored by Beethoven with art direction by da Vinci, whereas in a vacuum it would be rightfully recognized as the latest instalment in the ongoing death of player agency in video game design.
I really think it should be the policy of most critical outlets to re-review games after six months or so. So much of reviews feel like they're 'First Impressions' rather than in-depth 'reviews.'