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I think part of the problem is that corporations feel the need to go to large branding firms now for logos. I don't think Push Pin Studios was very large. Saul Bass single handily created a gazillion logos that are still used today. Obviously Saul is now "unavailable" for future work, but Milton Glaser is still alive, why didn't they give him another crack at the DC logo? His bullet one won awards. The problem with the new logo is that it has no point of view and I think this stems from it being designed by comity.





