Vanilla is a product of Lussumo:
Documentation and Support.
for some reason the big videogame publishers are really down on anything vaguely Victoriana at the moment. I'm aware of several excellent game concepts that can't find a backer simply because that's the style they're going for. People are told 'Steampunk is too cliché, we don't want that' despite the fact that setting doesn't *automatically* mean you're doing Steampunk.
