Vanilla is a product of Lussumo:Documentation and Support.
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The 30-second spot has become largely irrelevant; ‘Addressable TV’, which let advertisers target specific households with TV ads (Johnston, 2011 (6) ), was nothing more than Henry Ford’s ‘faster horse’, the solution advertisers thought they wanted. As the skipping and blipping of ads became increasingly commonplace it was proven in 2018 that a campaign of 800 TVRs wasn’t actually seen by anybody…Instead, the commercial support of advertisers is woven into the very fabric of the shows themselves. Whilst in one programme, the heroine wears Adidas, drinks Pepsi and cracks the Pentagon’s network with her Apple iWatch. In the other programme she’s clad in Nike, sated with Coca-Cola and performs her death-defying feats of silicon daredevilry with the ‘Intel Inside’ chip in her wrist.The version of the show you see is tweaked, scene-by-scene, just for you. It pulls together the data on who you are, who you know, where you’ve been, what you’ve bought and what you’ve yet to buy, and creates the show for you in real time.This happens across every show, every surface, every channel and every interface. Ads still exist of course, but they’re put together from a million possible options, each based on a different part of your data.
* Space colonization* Automotive technology* Things that go fast and explode (rockets, military aircraft)* Alternative energy (from solar through wind/wave to nuclear)* Libertarianism (and everything is worse with libertarians)
24:These are all areas of interest to someone interested in the future.Why?Why are they intrinsically more interesting than, say, the politics of gender/ethnic emancipation? Or the design of better kitchen appliances? Items which directly affect a near- or outright majority of the population every day?Your focus on these fetish items -- indeed, the focus exhibited by many commenters here -- seems to me to betray a certain narrowness and lack of depth to their interest in the future.
These are all areas of interest to someone interested in the future.
In urban design, exclusion zones are becoming commonplace in relation to sponsorship of sporting events. The Brand Exclusion Zone is the newest form of urban demarcation, and can be used not only to affect signage and advertising, but also restrict personal freedom of choice. Within this context, the London 2012 Olympics represents one of the most radical restructuring of the rights of the city in London. The 'canvas' of London will belong exclusively to the Olympic marquee brands.
The most carefully policed Brand Exclusion Zone will be around the Olympic Park, and extend up to 1km beyond its perimeter, for up to 35 days. Within this area, officially called an Advertising and Street Trade Restrictions venue restriction zone, no advertising for brands designated as competing with those of the official Olympic sponsors will be allowed. (Originally, as detailed here, only official sponsors were allowed to advertise, but leftover sites are now available). This will be supported by preventing spectators from wearing clothing prominently displaying competing brands, or from entering the exclusion zone with unofficial snack and beverage choices. Within the Zone, the world's biggest McDonald's will be the only branded food outlet, and Visa will be the only payment card accepted.