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“In the time of the original games within the boundaries of Olympia, the altar of the sanctuary dedicated to the goddess Hestia maintained a continuous flame
“Flame from the ancient games was reintroduced during the 1928 Games. An employee of the Electric Utility of Amsterdam lit the first Olympic flame in the Marathon Tower of the Olympic Stadium in Amsterdam.[5]
“The modern convention of moving the Olympic Flame via a relay system from Greece to the Olympic venue began in 1936. Carl Diem devised the idea of the torch relay for the 1936 Summer Olympics in Berlin that was organized by the Nazis under the guidance of Joseph Goebbels.”

ALSO, if Locog are reading this: IT'S SATIRE

Guess he would be too chilly to spread the spirit at the winter games with an outfit like that.
something wrong with their abdomens though, they're not round and bulgy like mine is.