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  1.  (1411.1)


    Padded lampposts are being trialled in a London street to protect inattentive pedestrians.

    A pilot scheme has been launched in Brick Lane after it was found to have the highest number of 'walking and texting' injuries in the country.

    A study carried out by 118 118 found one in ten people has hurt themselves while focused on their mobile phone screen.

    The charity Living Streets is so concerned that it has teamed up with the directory enquiries service to test a scheme to wrap up the nation's lampposts.

    A poll will be carried out on Brick Lane to gauge the response of locals.

    If successful, the concept will be rolled out in Birmingham, Manchester, and Liverpool.


    WTF?!?
  2.  (1411.2)
    Remove Padding. Replace with Spikes.

    Thin out shallow end of gene pool of people too fucking stupid to watch where they are going.
    • CommentAuthorPablo
    • CommentTimeMar 14th 2008
     (1411.3)
    Haha. That's just grand.
    •  
      CommentAuthortekende
    • CommentTimeMar 14th 2008 edited
     (1411.4)
    Oh, England. Tirelessly continuing in your quest to make me laugh.
    • CommentAuthorScottS
    • CommentTimeMar 14th 2008
     (1411.5)
    there's a commercial I saw recently where everything was wrapped in bubble-wrap. I thought it was funny but completely fictional. Now I suspect there's some small town in England where they really filmed it.
    •  
      CommentAuthorWaxPoetic
    • CommentTimeMar 14th 2008
     (1411.6)
    i did that once. i was distracted by a car. it was beautiful. and i walked sideways into a pole.

    having said that - i vote no on padding - because it's the kind of thing you do once, but definitely never again.

    and i just admitted it publicly. i need sleep.
  3.  (1411.7)
    I'm thinking this is an April Fool PR stunt by 118 118 that some hapless hack has broken the embargo on...
  4.  (1411.8)
    Oh dear god. That's hilarious.
  5.  (1411.9)
    There's nothing on the Living Streets website... or 118's.

    Cockup, or I'll eat my hat.
  6.  (1411.10)
    :)
  7.  (1411.11)
    Har! I is teh bastard son of Woodward and Bernstein! I piss truth!
  8.  (1411.12)
    Dodgy research for PR purposes is big business - cue stories on 'Scientists discover formula for perfect female bottom'.

    Even better was that one paper's report on this 'story' extrapolated it to saying 6 million Brits have been injured by their mobile phone (after a survey of less than 1,000 people).

    This is why I get my news from people I trust. My friends.
  9.  (1411.13)
    I would say it was too early for the April Fools, but... this world has produced more stupid ideas than this before...

    I agree it's something done once (I did) but never again.
  10.  (1411.14)
    Dodgy research for PR purposes is big business


    Yeah, been around it for long enough to smell it a mile off, irritates the hell out of me as it fills acres of paper space with superficial, lazy, integrity-deficient garbage.


    damn, i'm now wondering if I should just grow a sense of humour and laugh at the joke... LOOK WHAT YOU'VE BLOODY DONE, PR people, instigated a personal crisis. Damn yer eyes.
    I would say it was too early for the April Fools,


    Well, yes, but that's my point - I think it's a 1 April press release that someone has accidentally broken the embargo on, which is why the two organisations that are trying to get PR out of the story haven't got it on their website press/news sections.
  11.  (1411.15)
    I wasn't commenting on your post, was just my own musings ;)

    It could be a broken embargo, but they would have to be exceptionally stupid to not realise - especially as that would be the main crux of the stunt.
    •  
      CommentAuthorJP C4rp3nter
    • CommentTimeMar 14th 2008 edited
     (1411.16)
    Just seems very odd indeed, and without any clear purpose other than to wind people up - I can't see why either party would bother. Maybe it's DaDa PR?

    Edit. Oh God, this is fucking everywhere. about 191,000 results on Google for 'padded lamp posts'. I doff my cap to the evil genius that released this one, then I shall retire to bed and sob gently at being manipulated like a fucking lab-rat into giving the bastards a helping hand. I feel cheap and used.
  12.  (1411.17)
    Nah, not DADA enough to be DADA - but then that would be very DADA. My head hurts.
    •  
      CommentAuthorliquidcow
    • CommentTimeMar 14th 2008
     (1411.18)
    Whether or not this is a joke, I do remember once seeing a kid crossing the road while browsing his iPod without paying any attention to where he was going, I thought 'I bet that's going to become a big problem on top of mobile phones, people checking their iPods and getting hit by cars'.
  13.  (1411.19)
    I thought it was an early April Fools release. It was just too amusing not to cross post.
  14.  (1411.20)
    England is so very different.

    Just the other night listening to the BBC world service they had a whole chunk on "knife culture". How 20+ london kids had been stabbed over the past year.

    KNIVES.

    Here in Chicago we had more than that shot during a 9-month school year.

    Our next step here is wrapping the kids in kevlar.

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