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Four decades later, the Huntsville phone book still lists 37 businesses with "rocket" in their name, including a motorcycle dealer, a chiropractor and a meat processor.
Yet NASA's mission to return astronauts to the moon - and eventually send them to Mars - has attracted little public interest here, despite the fact that Huntsville engineers are developing the next generation of rockets for the project, which could create as many as 2,900 jobs in the city within five years.
"In the '60s and '70s, it was exciting. Everyone had space fever," recalled Polly Morton, a longtime resident who works with the city's tourism bureau.
These days, she said, plans to explore the heavens are overshadowed by more immediate earthly concerns - like the war in Iraq and concerns about whether the government will have the money to complete the $100 billion Constellation program that began in 2005.
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