Með Suð í Eyrum Við Spilum Endalaust is dividing opinions amongst my LJ friends! I'm really enjoying it; a more upbeat and pacey Sigur Rós album is refreshing. I like that they're expanding their range a bit, whilst retaining that wide-eyed, naïve appeal that makes them feel that little bit more magical than other bands.
I've listened to gobbledigook at least once a day since downloading it last week. Between the fact that it's a fantastic song, and has a fantastic video, I can't get enough of it. Pairing Sigur Ros with Ryan McGinley was a smart move -- Add to that, on their .com website, they're moving forward like other bands, and offering the album in a variety of formats to meet your music listening needs.