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  1.  (2694.1)
    We just got the numbers on NO HERO 0.

    Here's the thing. The initial orders have come in at 18000. That's the same number we had for initial orders on BLACK SUMMER 0. The reorders on that book were so massive that we eventually sold twice that number -- and that's before we did the special reprint book because of the reorder action on issue one. So we did a 100% overprint on the zero issue and still couldn't meet the eventual demand.

    NO HERO appears to be following the same pattern. Now, how does this affect you, the potential interested party who'd like to read it?

    It means that your local comics store is likely to burn through their copies pretty fast on New Comics Day. Remember, 0 is the start of the story, the first chapter, the cold open before the credits if you like.

    If you want a copy, let your local store know, or make a point of getting in there this week (it's released on Weds in North America, Thurs in the UK), because odds are that it won't be there next week.

    I'm making headway with this new wave of projects through Avatar -- CRECY continues to sell at an absurd rate, and I found out today that sales on ANNA MERCURY 4 actually went UP, which, on the fourth issue of an opening five-issue serial, is unusual. (And I feel a little more justified about hiding the reveal at the end of the first issue now).

    I could go into a rant about these books continually being underordered and stores having to meet double their estimated demand through reorders. But it's tough times out there. I saw a retailer talking about cutting out midlist orders completely in order to stay afloat in the bad economy, not so long ago.

    ---
  2.  (2694.2)
    I'm having a time out until I can learn some manners.
    <blockquote>I could go into a rant about these books continually being underordered and stores having to meet double their estimated demand through reorders. But it's tough times out there. I saw a retailer talking about cutting out midlist orders completely in order to stay afloat in the bad economy, not so long ago.</blockquote>

    There's the rub - if the brokered publishers have a lower Diamond discount than back of the catalog companies like Avatar, stores that work harder to diversify might actually wind up costing themselves money in the short term. Hence, the importance of preordering. Retailers may be cutting orders on shelf copies of the midlevel books, but hopefully retailers won't refuse to order books requested by cutomers in advance.
    •  
      CommentAuthorFerburton
    • CommentTimeJun 22nd 2008
     (2694.3)
    I haven't been to a store yet, that has had a problem selling an Avatar title. Everytime I go to a comic shop, they usually only have one issue left on the shelves of the month's issue, and I think that's due to wanting it there for anyone that's missed it.
  3.  (2694.4)
    Thanks for the heads up. My local retailer is very weird about ordering indie books, and this week the owner told me that if I want your newer books I need to open a subscription or they’ll just not order any. Which I’m going to do now that the other shop I was getting Avatar stuff from is no longer on my way to work now that I’m (happily) jobless.
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      CommentAuthorFerburton
    • CommentTimeJun 22nd 2008
     (2694.5)
    My comic shop seems to be upping their indies. I love my little corner of comic store. It's a great place to find books, I've found a treasure trove of Avatar TP, I've even found Alan Moore's novel. Great place.
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      CommentAuthoredkaye
    • CommentTimeJun 23rd 2008
     (2694.6)
    Yeah, it's never a problem at my store either. We're all huge Moore/Ennis/Ellis fans, so that's a good start for getting lots of Avatar stuff stocked
  4.  (2694.7)
    It took me six stores to find one that was selling this tomorrow.
  5.  (2694.8)
    wow, i feel sorry for you. even the "crappy" chain in phoenix carries avatar books out the ass.
    • CommentAuthorjohnplatt
    • CommentTimeJun 25th 2008
     (2694.9)
    I forgot to pre-order Black Summer 0 and I *still* haven't been able to track it down.
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      CommentAuthoredkaye
    • CommentTimeJun 25th 2008 edited
     (2694.10)
    I forgot to pre-order Black Summer 0 and I *still* haven't been able to track it down.
    You tried the Internets??
    • CommentAuthorCraig Shaw
    • CommentTimeJun 25th 2008
     (2694.11)
    Are all Avatar books delayed in the UK by Diamond/the publisher/airmail/Jesus for a week, or is it just my store/chain? (Forbidden Planet, Bristol)

    It's not a huge deal as it's always one week so it doesn't make it unpredictable or the items any easier or harder to get, but I was just wondering.
    •  
      CommentAuthorthom_wong
    • CommentTimeJun 25th 2008
     (2694.12)
    The big comic store here still won't carry Avatar due to its ASS BACKWARDS ideas about Avatar's covers.

    But the little one does. All hail the little one!

    @johnplatt
    re: Black Summer 0. I'll check my store and get back to you.
    •  
      CommentAuthoredkaye
    • CommentTimeJun 25th 2008
     (2694.13)
    @Thom_Wong I told you in another thread about this. The big store (Curious comics) does carry avatar. I got Anna Mercury #2 and Streets of Glory #5 there last week. Bill the owner has me a copy of No Hero #0 put aside. They get tonnes of Ellils stuff in, as they are all massive Ellis Fans.

    I don't know who you talked to down there that told you that, maybe a part-timer filling in?

    I've shopped there for about 3 years, and never had a problem
  6.  (2694.14)
    Could some yardsticks be offered here on NO HERO's sales figures compared to those of the Big Gorilla and the Little Gorilla pervert suit companies? Ellis' initial post implies 18,000 copies is considered midlist in comics retail terms. How does it work out in terms of percentage of copies sold vs. copies printed? Do the Gorilla companies come close to matching NO HERO's results?
    •  
      CommentAuthoredkaye
    • CommentTimeJun 25th 2008 edited
     (2694.15)
    http://www.comicbookresources.com/?page=article&id=16836

    It would be about the sales for Catwoman last month
  7.  (2694.16)
    That's encouraging news.

    Maybe it's just me, but glancing further down the sales chart left me feeling more than a little depressed. Several worthy comics (USAGI YOJIMBO, DMZ, CASANOVA, SCALPED) have spectacularly lower sales figures compared to NO HERO.
    •  
      CommentAuthoredkaye
    • CommentTimeJun 25th 2008
     (2694.17)
    Yeah, the creator owned comics are generally in the 5 - 10 thousand area. It is depressing, I know. No Hero #0 has such a bit print run because they are bargaining on increased sales due to the $1 price tag
    •  
      CommentAuthoredkaye
    • CommentTimeJun 25th 2008
     (2694.18)
    Though, this has to worry Marvel: $2.99 MAR Hulk 3 8,434

    I guess Red Hulk isn't crushing the puny competition!
  8.  (2694.19)
    thats most likely re-order info. no way in hell the hulk was doing 8k (im not defending that book, i couldnt be bothered to read it)

    and depressing doesnt even cover it- its horrible to see how much the really good stuff actually sells.
    •  
      CommentAuthorthom_wong
    • CommentTimeJun 25th 2008
     (2694.20)
    @edkaye

    I spoke to all three of the people there who insisted they didn't carry Avatar (was looking for Doktor Sleepless). Obviously you live in Victoria so know Legends, which is where I shop now.

    If they've changed, good on them, but at the time they insisted they didn't, and that was the explanation they gave me, which struck me as really bad business sense.