"Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane's target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a "Cavalcade" video clip. "
@pi8you: Yeah, this is exactly that show. I was excited to work with Seth again (I did Family Guy last year; it hasn't aired yet) but when I found out exactly what the show was, and how it was being distributed, I was beside myself. I think this is a great new way to reach an audience, and I'm pretty psyched that I get to be involved from the beginning.
Spiffy. Though I'm usually hit or miss with his stuff, I do really want to see more Western short form animation, and so I'll be keeping an eye out for it.