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  1.  (332.41)
    I've read what Stray Bullets I can find but the collections are a bit confusing and quite hard to get hold of. I'd really love a reprint.
  2.  (332.42)
    03/2008: Young Liars #1 — 13,177

    04/2008: Young Liars #2 — 9,917 (-24.7%)


    Where it is by issue 2 matters less than 1) where it is by issue 9 and 2) how well the TPB does. It could come out of that trough, pick up new readers via the first TPB and stabilise at 13K (remember, those numbers are short by at least 2000 copies).

    -- W
  3.  (332.43)
    this book is great, i hope every person on here is reading it regardless of things like "supporting the monthly" and other nerd-hivemind buzzwords; its just kickass comic bookery.
    • CommentAuthorbuzzorhowl
    • CommentTimeJun 11th 2008
     (332.44)
    It's a real bummer to hear that Scalped and Young Liars are both underperforming--they are a couple of my favorite titles going right now. If either one of them is cancelled anytime soon, I will be very sad.
  4.  (332.45)
    I'm having a time out until I can learn some manners.
    <blockquote>Where it is by issue 2 matters less than 1) where it is by issue 9 and 2) how well the TPB does. It could come out of that trough, pick up new readers via the first TPB and stabilise at 13K (remember, those numbers are short by at least 2000 copies).</blockquote>

    Possibly, and that's an interesting insight. However, based on the historic performance of other recent Vertigo launches, the odds don't favor it happening. Has any other recent Vertigo launch actually gained periodical readers between 2 and 9? Neither Scalped or The Exterminators did, and we know how the latter turned out.

    Also, even if the icv2 numbers are off by roughly the same amount each month, those attrition trends are still pretty nasty. Would any non-comics periodical business accept reliably losing readership month in and month out?
  5.  (332.46)
    Also, even if the icv2 numbers are off by roughly the same amount each month, those attrition trends are still pretty nasty. Would any non-comics periodical business accept reliably losing readership month in and month out?

    If the direct market stores were their only source of revenue, probably not. But singles are to some extent loss-leaders for the TPB at DC.

    Has any other recent Vertigo launch actually gained periodical readers between 2 and 9?

    Just looking through the last set of estimated sales figures;

    209 - SCALPED (Vertigo)
    04/2007: Scalped #4 — 9,163 (- 3.9%)
    05/2007: Scalped #5 — 9,022 (- 1.5%)
    06/2007: Scalped #6 — 8,689 (- 3.7%)
    07/2007: Scalped #7 — 8,303 (- 4.4%)
    08/2007: Scalped #8 — 7,942 (- 4.4%)
    09/2007: Scalped #9 — 7,678 (- 3.3%)
    10/2007: Scalped #10 — 7,536 (- 1.9%)
    11/2007: Scalped #11 — 7,323 (- 2.8%)
    12/2007: Scalped #12 — 7,048 (- 3.8%)
    01/2008: Scalped #13 — 6,993 (- 0.8%)
    02/2008: Scalped #14 — 6,903 (- 1.3%)
    03/2008: Scalped #15 — 7,004 (+ 1.5%)
    04/2008: Scalped #16 — 7,071 (+ 1.0%)

    Clearly trending up, although a little slowly. It's possible the trench has widened since I was last working there. Also, of course, the time I launched a series at Vertigo, that series turned out to be the proof article of the "loss-leader" theory....
    • CommentAuthormorganagrom
    • CommentTimeJun 11th 2008 edited
     (332.47)
    I'm having a time out until I can learn some manners.
    Interesting that there's a small spike. Is it because now Aaron's considered a "legitmate" comics writer because he's recently begun working on Wolverine and Ghost Rider and some of the marvel zombies have decided to check out his other work? That'd be somewhat encouraging.

    What's scary is that when the numbers are that low, 101 copies means one spike, and 67 means another. So basically, the turnaround was the result of retailers all across the nation spending a combined additional $150 on #15 and $250 on #16.

    So if there's anyone out there who really, really wants to see Young Liars turn around, go out there and ask your local comics store if they'd let you order 50-100 copies at their cost (roughly 50% of cover).