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  1.  (4783.1)
    Read. Then reread. Think. Reread again.

    Here, at Comic Book Resources

    and here, at newsarama

    Discuss.
  2.  (4783.2)
    Firk, it's hard enough to get in there as it is, with most stores order 1-5 copies if any. That's a lot more units, which in turn, is a lot more stores to convince to buy your book...or else convince 50-100 stores to pick up a few more copies.

    You see why I brought most of the material originally designed for print online instead.
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      CommentAuthorTF
    • CommentTimeJan 19th 2009
     (4783.3)
    I think this is bad for the small publishers. Don't know how it will effect retailers except by creating further distinctions between the good ones and the bad ones.

    Can't think of one good aspect for this move.

    I wonder if Diamond did it as a democratic way to not have to deal with all the new small press guys....

    Don't know. I think it bad.
  3.  (4783.4)
    I wonder if this will result in somebody with some horse sense and a couple of backers trying to start a competing distributor.
  4.  (4783.5)
    Get ready for higher prices.
  5.  (4783.6)
    How will this affect Warren's AVATAR work? And while we're at it, how will it affect AVATAR in general?
  6.  (4783.7)
    Get ready for higher prices.


    Looks unavoidable. And get ready for less diversity, at least in print.

    We might also see the number of participating publishers at conventions plummet. With no way to generate revenue to pay those outrageous booth costs in advance, small press publishers trying to eke out a living and expose the public to their work at cons will find doing shows cost prohibitive. The cons themselves will surely feel the impact, as well. Wizard has already canceled or "postponed" their Los Angeles and Dallas shows for 2009...

    Or, this could be just what the industry needs! (Silver lining, anyone?)
  7.  (4783.8)
    How will this affect Warren's AVATAR work?

    It won't, at all.
  8.  (4783.9)
    It won't, at all.


    Right. While no publisher (well, virtually no publisher) is immune to the new guidelines, Avatar will be fine. It's the small press guys that will have a tough time with this. But I'm sure we'll see some interesting developments and more immediate forward momentum in how comics are delivered and distributed.
    • CommentAuthorKosmopolit
    • CommentTimeJan 19th 2009
     (4783.10)
    Dan Vado's comment from the CBR thread:

    “That does not mean that Diamond is going to cancel or not carry books which appear in the Previews but do not reach that benchmark,” Vado writes in the email, “but it does mean that if you have a line of books which consistently do not meet that mark, you will not be getting your books listed in the Previews for long.”

    When they introduced the $1500 purchase minimum Diamond claimed they'd apply it flexibly and in at least soem instances carried books for several issues while they were below thre minimum.

    It's definitely not good news but it may not be quite as bad as it appears at first glance.

    As for other distgributors, Haven Distribution (the people who took over Cold Cut) seem the major alternative currently.
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      CommentAuthorFinagle
    • CommentTimeJan 19th 2009
     (4783.11)
    Ignorant question:

    What counts as a "small press"? My working assumption had been that it was anything not of the Big Two, but evidently that is incorrect.
    • CommentAuthorKosmopolit
    • CommentTimeJan 19th 2009
     (4783.12)
    THere's no hard and fast rule. I'd say "small press" is any publishing company that isn't a full-time job for the publisher.
  9.  (4783.13)
    I guess I don't see how it is prohibitively expensive to ship "one issue" of a small press comic considering that it should be getting shipped with all the other weekly books... Perhaps they just don't want to handle as much merch, which makes sense, but sending 100 Marvel books to a store and sending 100 Marvel books and one small press book along with it don't seem that different...
    • CommentAuthorKosmopolit
    • CommentTimeJan 19th 2009
     (4783.14)
    I think it's more a matter of having X feet of warehouse space given over to Marvel Comics which sell $10,000 worth of books per month or the same space given over to indy books which sell $1,000 worth of books per month.

    Not to mention the competition for space in Previews including from companies willing to pay for ad space.
  10.  (4783.15)
    Diamond is a distributor, it's their job to (and this may cause some headaches and confusion if anyone in Diamond management reads is) distribute stuff. It's why they exist. And while they seem to be more of a merchandise distributor than a comics one in the last few years (at least in Previews page-count) I wouldn't expect they'd be looking for ways to lessen their product range.

    I was a comics retailer during the time when all distributors consolidated to Diamond. I still think the series of events leading to that outcome is one of the stupidest things I've ever seen.

    Nice to hear that Cold Cut is still around, though, even if owned by another company. Those guys were always great when I dealt with them, willing to recommend good stuff and listen when I recommended back.
  11.  (4783.16)
    Well, I can see why they might not want to deal with the hassle of lots of companies putting out a small amount of books and getting a small amount of orders, but perhaps and Amazon.com-type business model could suit them; where they still list the small press product, but the companies themselves store the merch and handle order filling. Diamond would still handle all the money, so ordering Marvel and small press books at the same time would still be a one-stop shopping experience for retailers...

    Although, Diamond could not be held accountable for lost or late small press titles, since they would be shipped from elsewhere, and shipping costs accrued from ordering through many different small press vendors would be incredibly prohibitive (Amazon's outside vendors shipping runs from around $3 for a DVD to $4 per book... most likely a weight issue or something, but not great if you're ordering from more than one alternate vendor...).

    Also, I like flipping through the Previews catalog to look at some of the goofy shit, but they should just be putting that stuff online. Perhaps they'd be losing ad revenue, but they'd also be cutting printing costs (although, since they're the publisher AND the distributor, those catalogs are probably pure profit...). But, as it is, now, you can't even use their website to find anything. Every section you click on has like 10 highlight items and nothing else. They should just put the catalog online and charge a $1 per month subscription fee, and the benefit is that you'd be able to browse it at your LCS if they have internet (the guy at mine is online all day...).
  12.  (4783.17)
    I can understand dumping printed Previews, it made much more sense as part of the 1990s hype machine than it does in today’s market. Most stores I go to just heap Previews into piles and dump the oldest pile now and then. But why a PDF? And why put the hurt on small publishes? Why not use all the money saved by dumping printed Previews to create a better web version of Previews that offers a low-cost promotional vehicle to the entire industry so that everyone has a better chance of getting through the recession? Talk about a lack of vision.
    • CommentAuthorTom Akel
    • CommentTimeJan 20th 2009
     (4783.18)
    in todays world previews is obsolete. what they should do, but i'll guess won't, is build out a great site. diamond's site sucks. its half editorial, which is not what they do, or at least, what consumers are looking for from them. how about a fully functional site with the entire months catalogue where publishers can upload their listings and update on the fly should anything change. stores would have access to this and adjust accordingly, and be better prepared.
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      CommentAuthorrickiep00h
    • CommentTimeJan 20th 2009
     (4783.19)
    Yes yes, but if they did that, they couldn't make money from selling a catalog people need to get things from other publishers. Hell, even most of the adult stores I've seen have gotten rid of browsing fees, know what I mean?

    Also, there's this, which I got by way of Atomic Robo creator Brian Clevinger. His book is put out by Red 5, which has a high chance of getting screwed hardcore by this whole thing. First law of customer service: if we don't take care of our customers, someone else will.
    • CommentAuthordkostis
    • CommentTimeJan 20th 2009
     (4783.20)
    most stores order 1-5 copies if any

    Most stores order 0 copies of most books. If they have a pull and hold service they probably don't order shelf copies of most titles that they do order. An unsold copy of a title is a loss equal to the profit of two to four copies that did sell. I don't just mean small press books, lower end Marvel and DC books don't get a shelf presence in most stores. Once they get "subscriber" numbers on a title that's all they order.

    don't see how it is prohibitively expensive to ship "one issue"

    It's not, but it is less profitable. Since stores need to sell a certain dollar volume each month to make their expenses (and maybe a profit once in a while) Diamond can increase it's own profit levels by eliminating titles with higher overhead. The retailers still need to keep their order levels up so they replace the canceled titles with more profitable (for Diamond, not the retailer) issues. Plus by reducing sales by companies that are not exclusive with Diamond and quite probably putting them out of business, Diamond diminishes the opportunities that other distributors might have to compete.

    list the small press product, but the companies themselves store the merch and handle order filling

    That's pretty close to how it works now. Diamond doesn't store small press books, it gathers retailer orders from previews and then in turn orders that sum from the publisher.