If this proves an affordable experiment, it has the potential to revitalise some print magazines. I'm thinking movie trailers on film magazines, maybe a short film. Actual footage from important news stories on news magazines, even interviews.
Does anyone here subscribe to Entertainment Weekly and can tell us what it's like when they get their copy?
Can I get this and hack it? Use the usb interface to drop my own video into it? If the magazine is $5 and I could have several of these to play with, it may be worth it.
@Flabyo - Most advertising in print form is a waste, right?
Not sure the price point is there for comics, but it certainly has interesting applications for a comic as part of the story. Actors as part of the comic making process ...
If this proves an affordable experiment, it has the potential to revitalise some print magazines.
This isn’t affordable. It’s a very high-cost publicity stunt implemented on a limited scale by one of the leading TV networks to promote their entire fall lineup. It’s not going to save magazines that have lost so many advertisers that they’re making articles longer to fill up space because otherwise their issues won’t be thick enough to bind. To actually implement these into magazines a machine would have to be made that could tip-in the advertisements after the magazine is bound—that’s way beyond the budget of print advertising.
BoingBoing announced months ago that Esquire Magazine were going to have some sort of e-paper cover…
It was a small window behind a cutout on the cover that just flashed a little text. They printed shitloads of them and they just collected dust in bookstores until they got thrown. Made of fail.