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Web Nuggets: YouTube to help creators of one-hit wonder videos make money

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    US program now, international soon:

    YOUTUBE has offered a way for creators of videos which become a big hit to cash in on their success.

    The Google-owned video-sharing site said in a blog post that it was expanding its YouTube Partnership Program to the creators of successful "one-off" videos.

    The program had previously focused on what YouTube described as "prolific users who regularly produce videos that reach a wide audience".

    "Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetise that video and start earning revenue from it," said YouTube product manager Shenaz Zack.

    One recent example of a clip that became a global phenomenon was the JK wedding dance video, which showed a Minnesota couple's wedding party performing an entrance dance routine.

    It was seen more than 10 million times in less than a week and picked up by various TV news outlets. But according to YouTube executives, the makers never made any money from the clip.

    YouTube said a user whose video is eligible would receive an email and an "Enable Revenue Sharing" message would appear next to the video.

    "Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share," YouTube said.


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    • CommentAuthorRenThing
    • CommentTimeAug 26th 2009
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    Interesting. With, in theory, Google/Youtube getting a slice of the pie.

    I wonder if they're going to have to hire additional staff to make sure that a user-created video does not infringe on existing copyright or falls under fair use law if derivative and to defend against copyright accusations that are bound to come from this.
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    Google has been negotiating agreements with record companies over revenue sharing for years, so I think it’s safe to assume that they’ve already worked things out with the labels and ASCAP.
    • CommentAuthorPhranky
    • CommentTimeAug 26th 2009
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    Someone I know was contacted about this for a video he made last year.
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    Wasn't this an episode of South Park a few years back?
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      CommentAuthorbjacques
    • CommentTimeSep 14th 2009
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    A friend of mine got a check for about $100 so far for his video.

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