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    • CommentTimeJan 20th 2010 edited
    A ray of hope....

    a small crop of Hip Hop artists have broken out
    over the last 2 years from the underground and past veterens
    and have given hope for a more lyrical instead of swaggercentric
    hip hop we've come to miss.These people are...


    When people talk about an "alternative rap star" that could conquer
    hip hop and the mainstream on music alone a lot of Hip Hop fans
    cite Jay Electronica.

    What do we mean by alternative? "Yeah yeah, im going
    to do a hip hop video, where? Nepal mate."

    Jay electronica - "dear moleskin trailer"

    The song that broke him worldwide across the net was
    "the pledge".

    Jay Electronica -"The pledge"

    Basically he rhymed over an instrumental loop
    of incidental music from the film
    "eternal sunshine of the spotless mind".

    But no drums! Rappers lock on the beat
    to keep their "flow" or delivery on time.
    He didn't.Plus his lyricism! What's missing,
    from alot of mainstream hip hop was
    a breath of fresh air.

    This track has had a profound effect on
    other rappers, much in the same way as RAKIM
    tore up the rhyming technical manual and
    rewrote a new one .

    The story so far....

    Jay electronica interview-

    Damn, I really hope it's his year.We need
    somebody to start stretching the boundaries!

    Heri Mkocha
    • CommentAuthorgzapata
    • CommentTimeJan 20th 2010
    there are a lot of talented hip hop artists out there if you know where to look- tonedeff, cunninlynguists, k-os, sage francis, buck 65, doomtree, P.O.S to name a few

    while I do hope they can lead good lives and profit from their skills I can care less if they pop up in mainstream. Do I really want their music coming up on the radio right after miley cyrus or 50 cent's newest repeat? Not really
    • CommentTimeJan 20th 2010 edited
    JAY ELECTRONICA The evidence so far...

    The Mixtapes.

    The Mix tapes are what created the sensation first and foremost.
    The most important mixtape (including "the pledge" ) being...

    Jay electronica - "what the fuck is a jay electronica"

    Let's look at some individual tracks tracks:

    Jay Electronica - "exhibit A Trailer"

    Jay Electronica - "exhibit C"

    Jay Electronica - "exhibit A"

    Jay Electronica - "drugs and bitches"

    Jay Electronica - "dark victory-dear moleskin"

    Jay Electronica - "Dimethyltryptamine"

    Jay Electronica - "exhibit B"

    Jay Electronica - "2 step "

    Jay Electronica - "Victory is mine "

    Note:- to above posters comments about Jay electronica and pop music.
    It would be great if he invaded mainstream hip hop, never mind mainstream
    pop.And why not?

    Andre 3000 (outkast) was waaay too far
    to the left and into space for alot of hip hop fans,
    yet loads of people bought outkast and he didn't tone
    down the weirdness.

    I'm also bored that we've never had so many different genres
    of music co-existing right now with dubstep, techstep,technobraga,
    world music, everything.Including rock sub genres like Emo or even check my
    rnb sub genres thread ....and yet...

    None of it is represented in the mainstream,
    it's like it's all not happening.

    Heri mkocha
    • CommentAuthorgzapata
    • CommentTimeJan 20th 2010 edited
    What's mainstream anymore anyways? I know only a few people who listen to the radio and that's only because they don't have the connection for their ipods. TV? Who really looks to tv for their music anymore?

    None of it is represented in the "mainstream" because there is no need for it. Everyone finds their music through word of mouth or internet which allows for sub genres of any artform to thrive.

    If someone ends up being mainstream good for them but it doesn't seem to matter anymore in this age
    • CommentTimeJan 20th 2010 edited
    Good point about finding music there.

    Look at us , we're on the net. But the fact that
    major media conglomerates can not only manipulate
    the physical music world but can use that to push their
    wack tunes (almost always covers of songs 30 years
    or older).

    Then use that momentum to push those songs
    through the net

    via itunes downloads- "susan boyl-e, etc, etc"
    shows that the mainstream and those who work in it
    are steadily getting the net over a barrel.

    Just a matter of time if we wallow in complacency....

    Heri Mkocha
    • CommentTimeJan 20th 2010 edited
    Dude, we know how to use youtube. :P

    Honestly I think there's at least two kinds of "mainstream". The kind who watch music television (such as it is) and listen to local radio, and the kind who use the internet. And although it's true that the more "underground" artists are getting a lot more hype on the internetz, they're still getting buzz around the other modes.

    Now firstly if I'm going in to media like television and radio, I can only speak from experience here in Canada. The only television I remember watching on trips to America was Nickelodeon and my radio experience there has been some community radio stations and right-wing talk shows that make me laugh.

    Over here, "home brewed" artists considered underground like K-Os and Buck 65 were revered as almost kind of gods here because they were bringing forth a different kind of hip hop that wasn't the meaningless bubblegum crap that is so popular with the majority of radio's listeners. It was catchy, well-written and most importantly, playable for a wide range of demographics. Them, amongst many other "underground" artists were featured on shows like Station X and most notably The Wedge, at the time the BEST source for independent music in Canada (alas, MuchMusic went the way of MTV...). Not to mention they were getting constant radio play.

    And alright, I'll grant you that they didn't get much play on CHUM FM or other such stations, but the best resource to go would be to hit up CIUT, Toronto's university campus radio where they have whole shows dedicated to the best and brightest of Canadian and American hip hop. That's nothing really to scoff at, since I believe the station reaches most of the nation and manages to creep in to America as well. And I haven't even mentioned the scores upon scores of radio stations dedicated to talented artists like these.

    As for the internet,'s kind of hard to talk about that because the internet is practically a universe and to talk about it would take too long. But to sum up, the internet is an endless hype machine that provides some amazing feeds. podcasts and internet radio stations provide some of the best work I've heard and before you say "that's not really mainstream since those stations have a very small amount of listeners" I should say that our government media outlet CBC has CBC Radio 3 streaming all the time which brings in a HEAVY amount of listeners.

    So I guess the point of that rant was that well, a lot of these artists are in a way making the "mainstream". At least here, anyways. Sure we've got stations that play forgettable crap just like any other country. But amongst the crap there are some good quality artists.

    Dear lord, I think this is the longest response I've written on here...
  1.  (7610.7)
    Dude, "independent" hip-hop has been around since the late 80's/early 90's...
    • CommentTimeJan 20th 2010 edited
    Sonny, wait, are you talking to me or arklight? Because I know that and I wasn't meaning to come across as saying that indie hip hop was anything new.
    • CommentTimeJan 20th 2010
    cosign that sonny!