Vanilla is a product of Lussumo:Documentation and Support.
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Rumor had it that Trent Reznor had that done with stuff from /Ghosts/ - put MP3 tracks of early mixes and stuff arranged to look like raw work product, dropped onto USB sticks and left in the bathrooms of clubs. Gave the vague impression it was an illicit find that had fallen out of somebody's pocket, and soon actual pirates were hotly uploading the album to BitTorrent - when it was going to be released free, in any case.
So, to wrap up my screed; If I were a budding comic artist, I would definitely release my stuff anonymously online in .cbz/r format. Hell, even if I weren't budding, I'd do it. I'd also make sure I had a strong web presence - and if necessary, hire someone to ensure that the criteria of convenience and goodwill were being met. Provided my work was good enough, I really don't think I'd starve.