I really need to pay more attention to this fine board, you guys are talking about comics on here! I've been thinking about this a lot. I think it's really too bad that guys like Pope or Craig Thompson are making comics all day but not producing anything you can read for years at a time. It's like getting to eat a huge meal at the end of a week and starving the rest of the days.
I like the idea of seasons. I've got little idea on how to make a comic sell other than trying to make something I'd want to read. the books that really fired me up as a kid were the american reprints of manga books that would come in 5 or 6 issue chunks monthly for half a year and then stop for awhile until the next 6 issues. A slower season than weekly. --but maybe if retailers got used to the idea of a season it could be sped up eventually.
As a reader the thing that fucks up buying a lot of searlized comics for me the most is not getting enough story or a complete story in an issue-- and Marvel and DC ads are pretty annoying as well. I really enjoyed Fell-- was that format worth continuing? How about an Anthology based around one writter and multpile artists--could that be passed off as a single work?
This is one of those topics that people have been talking about since WEF. Short version: changing it would require a complete reworking of comic publishing.
Though, imagine the opportunities for future eReaders.
The thing is, all the mechanics are in place to put out a weekly title, and those mechanics are remarkably similar to the "showrunner + writers room" method of making a weekly television series. Marvel does it (more or less) with Amazing Spider-Man. DC did it with Countdown and 52. Granted, I think what Warren's talking about is making a work of quality that's a quantum leap ahead of the weekly books that are already out there, but the pieces are all in place to make that leap happen.
Hell, George Jeanty is a fine artist, but had Dark Horse (and Whedon, presumably) been willing to use a stable of artists, there's no reason why Buffy Season 8 couldn't have been a weekly. And that book, a title that brought a shit-ton of customers who didn't previously identify themselves as comics readers into specialty shops, would have been a perfect machine to test the format.