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I think you're right, there is a weird love for pocky - for something that's essentially just another chocolate and biscuit snack food. You can probably put it down to the fact that it used to only be available in Japan and was imported to the West (so it's like the byword for snacks for geeky Japanophiles); the fact that eating stick shaped objects (see: breadsticks, Brighton rock) is actually really satisfying; the way that - as SteadyUP says - the name is fun to say; and finally the fact that pocky is really, really fucking delicious. Seriously, there are good cookies and bad cookies, and pocky's combination of biscuit stick and chocolate is light, delicious and remarkably satisfying. I know a lot of people who used to be dismissive of 'the whole pocky thing' until they actually tried it and were like "wow, this is actually really good". To be honest it's far from my favourite snack, but I certainly appreciate its many and varied delights from time to time. Also, how many other snacks do you know that have a flavour that has been designed to appeal to the sophisticated male palate?And that's more about pocky than I probably should have written.