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...newcomer Warner Bros' Jonah Hex already is such a flop that it's not even meeting the studio's low opening weekend expectation of $10M from 2,825 venues after it wasn't tracking. My sources say it opened to only $1.9M Friday and will be hard-pressed to get to even $6M this weekend. It also should drop to 6th place Sunday. As one Warner Bros exec said about the lesson learned; "You don't take a handsome actor and disgfigure him." The studio is so embarrassed that it took great pains to points out that the pic was greenlighted before Diane Nelson took over as DC Entertainment prez. About the cowboy with the disfigured face and legend that he can't be killed, a minor character in the DC Comics galaxy of stars, Jonah Hex was attempted on the cheap. The studio claims the final budget was $35M........(but) I hear Warner Bros cut the original budget of $80M to $40M right before production with no script changes. Then the studio did 70 pages of reshoots about 6 months ago. That may have added another $25M for a new budget of $65M. Ouch! As one insider tells me, "the studio looked at the movie a long time ago and wrote it off".
As one Warner Bros exec said about the lesson learned; "You don't take a handsome actor and disgfigure him."