A Christmas Tweet tracks what people are thinking, feeling and saying on Twitter during the festive period. Devised by the newly-expanded digital team at Studio Output, the project launched on 1st December and runs until midnight on 25th December.

With over 1,201,000 tweets recorded so far, it’s already producing some interesting data. Whether you’re looking for ideas for your wishlist, hungry to know the most talked-about brands or predicting the Christmas No1, bookmark achristmastweet.com and watch it all unfold before your eyes!

There’s also socialogical food for thought; plotting positive vs. negative sentiments about the holiday and stats on whether our minds are on money or family. We hope you like it – if you do, please share it with your friends and contacts.