Vanilla is a product of Lussumo:Documentation and Support.
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I remember several months ago Vertigo putting out an commercial for Fables. I am sure DC was using that as a guage to see if it was worth the money, and it must have been.
the Superman I've been wanting for a long while- a character based on the first volume or two of the Action Comics Archives
Interestingly, I read a suggestion somewhere on Twitter Rumour Mill that the Superman costume redesign is (partially) motivated by ongoing legal conflict with the Siegel family. Wandering into the realms of pure speculation: Perhaps the logic is that, if DC are publishing a character who acts more like the Siegel & Shuster Superman, they have to make him look different to avoid some qualification for derivativeness?