Honestly I'm not sure how this will pan out. From my experience, even the better written DC comics are kinda hard to follow, since they seem to rely heavily on the distant history of the characters, and more or less assume you know who/what plot point that ties into issue number whatever is. I worked as a flatter on a couple DC books last year, which lead me to buying copies of said books, some were good, some were confusing but I didn't really keep reading after the books I helped on.
The idea of tossing everything out and starting over seems like it might be a somewhat good idea, but all the titles at once seems a little extreme. I guess its "Go big or go home"?
Oh, they'll drag all the old shit back out of the closet after 18 months or so. Superhero comics need byzantine continuity like gangster rap needs guns and misogyny.
Well, it's certainly fucking crazy. I don't read much DC now, but I'll probably check out a few new titles if they seem interesting or have some creators I like doing them. Looks like a new Grant Morrison Superman title is on the way, which is cool, but Batman Incorporated isn't even a year old yet and it's either getting a reboot or just going away? Not loving the new costumes, but I guess, since I really just have no investment in DC books at all, I really don't care that much. As more of a Marvel guy, though, I guess I'd be wary if every book in the entire line got shuffled around, continuity-wise, and started over at #1 (even though Marvel does start their books over quite a bit, only to change the numbering back once another "milestone" issue is hit...).
Anyway, it's a ballsy move, but they're still basically the same thing -comic books - which is part of the problem why they don't sell in the first place, I guess. If DC had scrapped single issues altogether and only done online and original graphic novels, that would be something...
I can't say that I've bought a mainstream DC floppy nearly ever in my comic reading life. And this isn't likely to break that streak. But this does continue to reinforce my happiness switching to following creator-owned titles more exclusively. (My Marvel output is down to a mere one or two titles at the moment.)
I'm more curious to see how the day and date digital impacts the industry as that's something that might get me back into more of a monthly periodical mode. I've been dumping floppies for trades mostly due to storage and reuse issues...but am about ready to climb onto the tablet bandwagon and could be checking out more digital issues as a result.
If it turns out to be a giant pile of fuckup ala I'm The Goddammned Batman, they can always pull the plug on it, bring back the old post-Final Crisis multiverse, and have Lois wake up to find Kal-El in the shower, still happily married, and complain about the weird dream they had last night.
Or it might actually turn out to be good, and be the sort of restructuring that DC needed for long-term survival, by drawing in newer and younger readers who were afraid or disinterested in continuity baggage, but loved superhero stuff in general. Also, creating the online channel and heavily supporting it might bring in new readers who would never, ever, EVER step foot in a comic store.
Geoff Johns isn't a perfect writer, but I've found his work better than most. Jim Lee giving everyone a fresh coat of costume paint isn't too horrible -- he's got about a 65-35 hit/miss ratio with me on designs, and even his bad designs aren't horrid, just not great. I'm very surprised that they're even having him do a redesign on Superman, as DC usually seems to prefer gradual costume shifts for him, as to maintain the iconic image as much as possible (Mountain Dew Blue Voltage Superman notwithstanding).
But yeah, if it works, great! If it doesn't, they can always hit the cosmic reset-retcon button again and go back to business as usual, and the fandom would very likely forgive them again.
I kind of find it weird that they let an artist that is clearly from the 90s redesign everything for 2011. I would have preferred maybe Frank Quitely. What do you guys think?
From the perspective of attempting to improve the industry as a whole though it is a great idea. Reboot and make the universe shine at the same time they begin releasing digital comics in a way that I (and even more important new readers) can hopefully get behind. I do hope they won't be $2.99 though. Any word yet on pricing and any thoughts on it?
On one hand, it's wild to see the #2 superhero comics publisher reach the point of creative bankruptcy to the point where they think they have to just give up and start over.
On the other, it's a bit sad to see them still believe so strongly in the myth of the "new reader." For the most part, when it comes to superhero comics there are no new readers, or at least not enough to make any significant change in the market. Stunts like this aren't going to bring a flood of people who previously weren't reading superhero comics into stores. All it will do will lure a relatively small, and mostly temporary, boost in sales to DC's comics. Most of those customers will give up on them within a short time.
Superhero comics are a habit hobby that appeals less and less to fewer and fewer people. Stunts like this don't get you a bigger, loyal audience.
Personally, I think the superhero comic audience would be happy with a quality product that came out on a regular, reliable schedule. They just want a decent Batman comic on the second Wednesday of every month.
If this stunt leads to the long-delayed release of the BATWOMAN comic, I'll be happy. NOT turning Renee Montoya's The Question straight would also be nice.
This is top-down bad news for shops, and for once it's not their fault. up to 50% of their weekly comics stock just got impossible to anticipate, more expensive & riskier to stock, and harder to sell. Even good shops will be hurt by this, and maybe it's the retail blood in me or nostalgia, but I don't see this as a good thing. This may actually put some struggling shops out of business, which may seem doom and gloom, but this is the start of a long-coming reprisal in comics retailing that will hurt the little guy the most.